Getting started with B2B database marketing services

Garbage in. Garbage out. The phrase holds true for any database project and can produce some very costly garbage if you're not careful with your business marketing database. Every marketer relies on the customer and prospect data within the walls of their own company. We use it for timely and relevant offers, event invitations, newsletter distribution, and other marketing messages.

The frustration is this - we don't always know we are reaching the right people. Have they moved on to another business? Are they in a different role within the same company? Are we reaching all of the key stakeholders and decision makers? We need to have access to the most current and accurate contact information for the actual buyers and influencers for our product and service. We don't have the time or the resources to check the information manually. Yet, without updated information, we risk mailing to the wrong people, wasting production and postage costs and delivering messages to people who don't want them.

At mardevdm2, we've found a better way for our clients and partners to manage their marketing database. Here's how the process works:

•  Client sends a sample file of 5,000-10,000 records from their database to mardevdm2
•  Mardevdm2 segments the file by industry, title, job function and purchasing authority
•  Based on the segmentation analysis, we produce a profile report of the contacts in your marketing database
•  From the identified profiles, we work with you to determine the best segment to target to meet your objectives
•  Using "more like these" criteria, we provide a new list of contacts that match your target market

As you need to develop and deploy new marketing messages, you can target decision makers on the new list. Or you can add them to your database for future prospecting.

The benefits of turning to mardevdm2 for your database marketing include better targeting, cut the time it would take to build your database organically, and save production costs by mailing to the right people the first time. Request a quote today to discuss how mardevdm2 can update your marketing database.

Database marketing

Less than 45% of marketers segment their marketing database into more than 3 target audiences. Yet, more than 57% believe targeting the list is the most important success criteria.

Source: Email Benchmarketing Report 2010 (DMA)

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Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business. © 2011 mardevdm2 | Privacy policy | Terms and conditions | Can't find what you're looking for? Visit our sitemap.