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The benefits of email

Targeted
Delivering an email to a targeted audience, as opposed to batch and blast, allows you to begin a conversation with new prospects. Affordable
The cost of sending an email is typically less than ten cents/pence per name. When you add the targeting element, it is very cost-effective. Timely
Email messages are delivered instantly based on your outbound announcement or triggered based on user response. Mobile
More than 40% of mobile Internet time is spent checking email. When your email is delivered, it goes with the recipient on their mobile device. Measurable
Email metrics are becoming much more sophisticated than open and click rates. You can now track activity, website visits, even phone calls that start with your email, so you know which channels your audience responds to most frequently.

Why email marketing?

Email marketing builds relationships. When someone subscribes to your messages, they are more likely to buy from you. The job is yours to keep the messages relevant, but when you do, you build loyalty. Remember that personalization and automation are factors that help keep your audience engaged throughout their buying cycle. Do not ignore non-responders, their timing just might be different from yours. Nurture them and test which messages get each audience segment to respond. Request a free, no obligation quote to make sure your emails are opened by your prospects.