Getting started with B2B lead nurturing

The difference between lead generation and lead conversion is nurturing. It is one of the most important aspects of demand generation and is most often associated with marketing automation - software and processes.

The key to lead nurturing success is quickly responding to an action taken by your prospects with the next relevant step for them. For example, if someone attends a webinar, it may be appropriate to send them a related white paper or case study that provides real-world examples. Then further down the buyer journey, perhaps you offer them a demonstration, sample or trial. The key is to set up multiple prospect paths depending on the initial action taken, as well as other lead criteria or demographic information.

At mardevdm2, we've developed lead nurturing and scoring programs for companies that were wasting time and money because they didn't have the insight needed to effectively engage prospects.

Our lead nurturing marketing services include:

•  Target audience and lead segmentation
•  Engagement path development for each audience
•  Multi-touch, dynamic campaigns that are driven by prospect activity
•  Lead scoring based on a combination of demographic attributes and actions taken
•  Modeling and database enhancement based on each campaign's response

The benefits of working with mardevdm2 for your lead nurturing marketing includes the ability to leverage the thousands of campaigns we plan, implement and measure each month for clients across multiple, global industries. We monitor each program closely and adjust quickly to response, attributes and sales conversions. Request a quote today to discuss how mardevdm2 can increase the quality and value of your sales leads.

What are the problems that today's marketers face?

Lost revenue due to messages not reaching the right decision makers.

Wasted resources on campaign production and mailing to the wrong addresses.

Process delays where customer and prospect data is not current or easily accessible.

Difficulty measuring response to campaigns across multiple channels.

Lack of insight into the process of converting leads to sales.

Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business. © 2011 mardevdm2 | Privacy policy | Terms and conditions | Can't find what you're looking for? Visit our sitemap.