Talk to your local mardevdm2 office

View datacards

Get a quote

B2B datacard search

Location: OR Industry sector:

target
buyers in your
market segment

subscribe
to pipeline, our
monthly newsletter

comment
on Splash, our blog

meet
mardevdm2 at events
and online

B2B Marketing News

Using video ads in integrated marketing services may be advantageous in the US

Firms with B2B data could get involved with e-commerce

Read all news >>

Giving dimension to demand generation The Demand Metrics Waterfall system for creation of demand

Enquiries Marketing Qualified Leads (MQLs) Sales Accepted Leads (SALs) Sales Qualified Leads (SQLs) Close/Won Business Demand Metrics Waterfall Model © Sirius Decisions

• • • • • • • • • • Total number of hand raisers Unique metrics for current customers We help you keep new leads engaged by sending them relevant, educational materials. Definition via sales/marketing SLA Marketing deems ready for handoff Once marketing has made contact, we help you nurture and score leads for sales. Basic qualification tenets met Sales agrees to work leads We bridge the gap between marketing and sales by adding new prospect data. Opportunity identified Now part of pipeline When leads enter the pipeline, we keep your message in front of them. Booked revenue IDs topline contribution When you know your best prospect profile, we help find more.

Accelerate your sales pipeline

As a marketer, you are under greater pressure than ever to measure the results of every penny spent. You need to know that you are starting with current, high quality marketing data, tracking the right metrics and implementing services that deliver ROI.

Our focus is to help you to create genuine demand for your products and services. We help you begin conversations with ideal prospects, based on when they plan to buy. We build a plan tailored to your timeline, business goals and budget to deliver a targeted message through the most effective, measurable channels. Request a free, no obligation quote to find out how we can accelerate your sales pipeline.

Did you know?

Careless lead generation processes and inefficient use of marketing resources could cost hundreds of thousands of dollars each year. How do you stack up?

Marketing Automation Trends, Benchmarks & Best Practices.

Download whitepaper

Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business. © 2011 mardevdm2 | Privacy policy | Terms and conditions | Can't find what you're looking for? Visit our sitemap.