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B2B Marketing News

Using video ads in integrated marketing services may be advantageous in the US

Firms with B2B data could get involved with e-commerce

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direct mail >> email marketing >> online marketing >> Nearly every marketing channel can be considered "direct" given the tools, services and technology available. In B2B marketing, with lengthy sales cycles, budgetary constraints and the challenge of getting to the right decision makers, the key is to take an integrated approach to start the conversation with your prospects.

It starts with a targeted audience. We help you nurture and measure results by channel to achieve ROI.

How does it work?

Our most successful customers use integrated marketing plans to:

• Email invitations to attend seminars, courses or other educational events
• Promote thought-leading materials online such as white papers, case studies or technical documents
• Drive traffic to online events, microsites or topic-specific landing pages we have built for them
• Deliver product discounts, accessories and samples or other offers in the mail.
• Measure the effectiveness with call tracking and website metrics for all campaigns. Request a free, no obligation quote to effectively reach your target decision makers.

It is insight into human nature that is the key to the communicator's skill. Where the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. William Bernbach

How do you stack up?

Marketing Automation Trends, Benchmarks & Best Practices.

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Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline. We add current, targeted contact information to your marketing database. We provide demand generation, lead nurturing and marketing automation services that maximize your ROI. At mardevdm2, we partner with you throughout each stage of your marketing process so you see the best results for your budget and your business. © 2011 mardevdm2 | Privacy policy | Terms and conditions | Can't find what you're looking for? Visit our sitemap.