Resources & Tips

Strategic Marketing •  Traits of Effective Marketing Organizations •  Sales and Marketing Alignment Whitepaper

Database Marketing •  4 steps to B2B customer onboarding •  B2B Database Marketing Quality Analysis •  Data-driven Audience Segmentation  new!

Demand Generation •  Demand Generation in a Social B2B World   new! •  IT Provider Sees $9M+ Organic Revenue Growth •  Link Between Demand Generation & Revenue •  The Key to Demand Generation Success •  The Rules of Engagement •  Revenue Performance Management •  Marketing Automation Trends & Benchmarks •  B2B Customer Engagement Presentation

Lead Qualification •  Lead Nurture Best Practice Guide •  Grande Guide to Lead Scoring •  Eight Steps to Lead Generation

Marketing Channels •  Social Media Playbook •  Prospecting via email by third party lists

Marketing Services •  European Suppression Product Sheet  new! •  Data Enhancement Product Sheet •  Lead Generation Product Sheet •  Demand Generation Product Sheet •  Company brochure

Newsletters & Press Releases •  January 2012 Pipeline  new! •  List Flash: Global DecisionMakers  new! •  Comply with European suppression laws  new! •  Global IT provider pilots demand generation  new! •  Mardevdm2 sponsors IDM mobile marketing event •  List Flash: Engineering •  Introducing 65 million global decision makers •  List Flash: Foodservice & Hospitality •  List Flash: Executives/Management •  Mardevdm2 Rebrands to Highlight New Services •  Mardevdm2 partners with CFE Media •  DM2 Joins Forces with Mardev

Associations & Organisations •  Advertising Standards Authority •  Chartered Institute of Marketing •  CMO Council •  Direct Marketing Association, UK •  Direct Marketing Association, US •  The Direct Marketing Commission •  FEDMA •  The Institute of Direct & Digital Marketing •  Institute of Sales and Marketing •  Information Commissioners Office •  Europa •  Ofcom •  US Safe Harbour •  Baptie