Links of
London to disclose its first mCommerce statistics at IDM event
A case study-led mobile marketing event from the IDM
will reveal results from Links of London’s first venture into mCommerce, along
with a detailed look at high profile mobile and app marketing campaigns from
Heineken, Dorling Kindersley and Nike.
Mobile and app marketing. What’s working for leading UK
brands?, runs on the evening of 23 November and features IDM Digital
Council members Caroline Rolfe, Head of Online at Links of London and Daniel
Rosen, Managing Director, AKQA Mobile. The event takes place in
During her presentation, Caroline Rolfe will give
results-backed details the Links of London mobile strategy, describe the launch
of the luxury brand’s mCommerce site and apps, and reveal why mobile, a very
recent addition to the marketing mix, is now integral to overall marketing
plans. Daniel Rosen will share a wide range of AKQA client case studies to
deliver a state-of-the art briefing on how apps are being used effectively in
IDM Digital Council Chair, Steve Kemish comments:
"With more mobile phones in use on the planet than
toothbrushes, there is no doubt that mobile is the most talked-about area of
digital marketing right now, and marketers should be acting now to track its
growth and explore how they can use it from here on in. This event will
showcase brands at the forefront of mobile marketing, giving insight, advice
and inspiration on just how to harness and make the most of this exciting new
space."
Zina Manda, director of mardevdm2 and event sponsor,
adds:
“In the B2B world, mobile devices are often the first
point of entry for an email message, social media touch point or web search. So
it’s critical that we help educate B2B marketers about the best ways to
incorporate mobile channels into their overall marketing strategy. That’s why
we believe in the value of IDM events and support their role and message in the
market.”
A recent study commissioned by Barclays Corporate found
that almost 63% of all mobile owners currently use their device during the
online purchase process and reports that mCommerce would grow by 55% in the
next five years. By 2021, according to the study, it could be worth £19bn. Further
research by UTalkMarketing, found that 32% of under 35s will use their mobile device
for Christmas shopping this year, while almost nine in ten people said they
would shop via their mobile more often if their retailer of choice had an app
for purchasing goods.
For more information on Mobile and app marketing. What’s working for leading UK brands?
and to download a series of Demand Generation white papers from mardevdm2, visit http://theidm.com/mapp.For more on the IDM Digital Marketing Council, go to http://theidm.com/digitalcouncil
Note to editors
For more information contact
About the Institute of Direct and Digital Marketing
The IDM is Europe's leading training and
qualifications provider for direct and digital marketers and the
To find out more about each of the IDM’s areas of activity, visit the following:
IDM Training: http://www.theidm.com/training
IDM Qualifications: http://www.theidm.com/qualifications
IDM Education programme: http://www.theidm.com/education
IDM Events: http://www.theidm.com/events
IDM Membership: http://www.theidm.com/membership
About mardevdm2
Mardevdm2 delivers global business–to–business marketing data and services that are designed to effectively and efficiently accelerate the sales pipeline. They add current, targeted contact information to an organisation’s marketing database and provide demand generation, lead nurturing and marketing automation services that maximize ROI.